About Us

Fragrance World, with operations based in Dar es Salaam, Tanzania, is a leading East African fragrance manufacturing & distribution company. Our Fivestar brand is a well-established fragrance brand that transform the lives of women and men.

We are result-orientated and operate responsibly with the belief that how we conduct business matters as much as the results we achieve.


Our Company produces and markets His & Hers fragrance products such as perfumes, deodorant sprays and of late, Trésor liquid and spray hand and surface sanitizers according to WHO guidelines, all in various convenient sizes.


Lead the industry and satisfying our customers’ needs and expectations through the delivery of quality products and reliable services, which will be achieved through:

  • Maintaining quality and excellence in everything we do
  • Applying innovation in everything we do
  • Ongoing product research and development in order to satisfy ever-evolving consumer needs
  • Continuous and consistent development and optimization of customer relationships based on sound levels of service, values, ethics and business principles 
  • Ongoing development of our people
  • Continuous enhancement of management and leadership skills